The first 30 days is often referred to as the ‘learning phase’, where we dive deeper into understanding the existing brand and its environment. Often coinciding with a typical 3-month probation period, the intention is that by the end of it, the new employee can show the difference they have made.Ĭlick to download our free 30-60-90 day template plan! The first 30 days – let’s get started! The idea of the ‘30-60-90’ plan actually hails from the world of HR, where it is used to help new employees understand and achieve their goals and expectations. When the people that hired you are expecting you to inject new life into the business, the time to get started is NOW! And a great way of creating and sustaining energy is through quick wins and highly visible results that set the direction and tone of the new era. If a 90 day plan seems a bit short-term (after all, most of us are used to annual marketing plans), there are good reasons for this. Whilst you can’t expect to write a good Marketing Plan in week one of a new role, there’s another kind of plan that will set you on your way to success – step forward the 30-60-90 day plan! What is a 30-60-90 plan and why is it relevant here? A huge amount of time and effort goes into preparing one, but you (and your bosses / shareholders) want to see what you can achieve in your new role as quickly as possible! Of course, underpinning every brand is a Marketing Plan, setting out your goals, and your strategy for achieving them. Taking on the marketing of a brand or business can be a daunting task. Whether you are a newly installed Marketing Director, or have simply been asked to add ‘looking after marketing’ to your job description, you need a plan to get off to the best possible start. Planning on Growing Your Brand? Try the 30-60-90 Day Plan
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